Product Placement and Audience

My own product placement

This research has helped me to decide a number of things about my magazine.   Mainly how I will distribute my product to the consumer and who my target audience is going to be and how I will market it to them. 

I have decided to sell my product in indie record shops and in UK venues and train stations.  By not selling my magazine in supermarkets I will not be targeting at the masses, just a niche market. 

I will also create a website and an app where you can buy and read copies of the magazine instead of buying hard copies.  The website and app will have up to date news about what is going on in the music industry and will have exclusive interviews and videos of artists that people who have signed up for notifications can access.  

On the website and app, you will be able to sign up for an annual subscription of either hard or digital copies for a cheaper price than it would be to buy a year’s worth of magazines individually. 

To publish the magazine, I will use Bauer Media as lots of widely read magazines use it and it has proved successful so hopefully it would work as well for me.   

 

Audience

The target audience I have chosen, Bauer Media refers to as ‘The Millennials’ ranging from ages 16-34.

My target market is going to be people who listen to indie music who are teenagers to young adults.  This means that I will be able to market a lot on the internet which has been improved with Web 2.0 as communicating with people has been made simpler.  The younger end of the age bracket I am targeting has been online for the majority of their lives and has grown up around fast changing technology so this is the place that they will be more susceptible to my marketing. 

Bauer media has shown me through their research that many of the Millennials like to see and read about the lives of other people through outlets such as social media- (this is why we will make our magazine accessible online) but also that they like to go out and experience things themselves- (this is why I will have competitions to win tickets to concerts and festivals as it will attract the right audience for my magazine).